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A PDF is a proposal, not a print job. These ten questions will help UK authors and small presses pin down paper, colour, proofs, tolerances and reprint costs before the file leaves the desk.
The colophon — that quiet note at the back explaining how a book was made — has almost vanished from UK publishing. It shouldn't have. Done well, it's the cheapest piece of craft signalling a small press can buy, and a direct answer to the anonymous slab that arrives from a print-on-demand queue.
Independent booksellers are not gatekeepers for the sake of it. They are buying with tight shelves, tighter cash flow and real readers in mind. Here is what UK shops say small presses need to get right before pitching.